In 1937 Monet jewellery was launched and Monocraft continued as the parent company.
The brothers were determined to produce finely crafted pieces with top quality materials that were affordable for all woman.
From simple classic designs to intricate statement pieces, Monet takes you from day to evening and everything in between.
However, the difference I have found with Monet from the early years, compared to other designer brands, is that majority of their pieces were made solely of plated metal without the use of "gem" embellishments, a fact that some collectors would suggest make their items less collectable.
Monet jewellery was so popular in the 1960s and 70s that they were not able to meet the demand of consumers and the business was able to be selective with who carried their lines, choosing the more upscale department stores.Various new lines were released in the early 1980s that were seen as "fashion forward" and they also acquired the Yves St.Laurent licence for costume jewellery which saw some stunning creations hit the high end stores from August 1982.Their new target was handbag department stores, where handbags were personalised at the time of purchase.This business was a huge success and the Monocraft products were greatly sought after due to their superior quality and craftmanship.