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You need a logo, business card template, brochures, a website and a blog, all appropriate to your business.

Go for a light-hearted design scheme rather than something ultra-serious.

If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life partners.

You can open and operate this low-cost start-up business from home, if you have a private home office where you can meet with potential clients to discuss their dating needs and preferences.

Figure out what your target market is and whether you’ll focus on a specific niche within the dating services industry.

You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.

Use your research to come up with a clever, attention-grabbing name for your dating services business.Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert.Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.Promote your dating services business to your target market through online and offline advertising.Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops.

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