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This tech-savvy age group is likely embracing online dating as a way to meet interesting new people while balancing busy professional lives.
Meanwhile, people that class themselves as the head of a company or business owners make up a surprisingly large one-in-ten (11%) of the online dating population.
Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them.
It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.
Are online daters giving away too much about themselves?
Are they, through online dating, exposing themselves and their devices to malicious people – or indeed malware – all too easily?
Considering all of this, perhaps it’s no surprise our study found that as many as 32% of Internet users are dating online.
So, if one-in-three people out there are doing it, who is the typical online dater?
People that date online are most likely to be: Many people that are on the online dating scene are young, as the 33.8 average age suggests, with 43% of 25-34 year olds using online dating services.Testament to this fact, when Pew Research Centre first questioned Americans about online dating in 2005, just 44% said the activity is a good way to meet people, and the majority thought it was a poor replacement for striking up relationships in the ‘real’ world.But the way we communicate, meet and express our love has changed dramatically since then, and when Pew Research Centre repeated the study ten years later, the number that considered online dating to be a good way of meeting people had grown to 59%.Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report.To request further data please contact Kaspersky Lab at [email protected]